With our brand name we honor the women that were tortured and burned alive (among other horrible death sentences) in the XVI and XVII centuries genocides for being independent and sexually liberated.
For being in control of their bodies and for being owners of valuable knowledge.
Their communalism represented a threat. A form of social life that could have become a revolutionary resistance to feudalism and all its implications.
Why does not history cause enough fuss over this genocide? Because history is written by those in power. Guess why the witches were portrayed as antagonists in all children’s books and movies!
We are the granddaughters of the witches that they weren’t able to burn… and we are hitting back!
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